Found this amazing video on Citizen Brand, a blog by Mike Swenson, the Founder & President of Barkley PR/Cause at Barkley. I started following Mike on twitter and then his blog because I am impressed with and inspired by his drive for Cause Marketing and using advertising/marketing to put some "Good" out in the world.
When I saw this video on his blog I had to share it because anyone working in the "Advertising/Marketing/Communications" world understands how difficult it can sometimes be to answer that question we always get, "So, what exactly do you do?" Well, from now on just share this video and it pretty much explains it all.
Pink Ponies: A Case Study